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Posted by : Unknown Minggu, 26 April 2015


 Nurhayati Subakat-The Owner of Wardah Cosmetic


Nurhayati Subakat, is a successful businessman I know about. She was born in Padang Panjang, West Sumatera 27 July, 1950. And now, she is 64 years old. She is a cosmetics businessman from Indonesia. She is a President Director of PT. Paragon Technology & Innovation (PTI). PTI is a cosmetic company which manages the cosmetic’s brand of Wardah and Zahra Muslim. She is the second daughter of eight siblings. She graduated from Institute of Technology Bandung (ITB) majoring at Pharmacy department.

Nurhayati Subakat began her career as a pharmacist at the General Hospital in Padang. Then, she moved to Jakarta and worked as a quality control staff one of the cosmetic companies. From here, she had initiative to build her own business. Now, PTI already has two factories located in Tangerang and Cibodas with 4.500 employees in Indonesia. The product that she produced are shampoo, make-up, and baby product.

In 2006, the growth of cosmetic products shot up above 90 percent. It had a factory covering an area of ​​6,5 hectares and became the biggest brand in Indonesia. Finally, she got many awards, such as Indonesia Customer Satisfaction Award from Frontier Consulting Group and Top Brand 2014, and from the Matahari Department Store as a local product.

Until now, Wardah is the only cosmetic products in Indonesia which upholds of “halal” concept. Wardah has a great chance for the majority of Moslem in Indonesia. But, she still harbored a willingness to bring their products to the International Market and compete with cosmetics product from outside.


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